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The Startup Marketer’s Experimentation Process
Over the past month, I’ve really tried to take a hard look at how I personally do marketing online. Specifically, I’ve been trying to create processes that I can use at any company as I progress...
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Growth/Marketing Interview Tips: My Learnings
Over the last few weeks I finished up my time at YesGraph, and have been exploring other opportunities and doing some contract work in my free time. I’ve had the opportunity to connect with several...
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More Accurate Acquisition Funnels with Mixpanel
I’m a big fan of Mixpanel for analytics. I’ve written about how I do A/B tests in Mixpanel, but over the past week I learned some really important things that I’d like to pass on. Imagine a typical...
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The Growth Team: The most impactful team the Enterprise doesn’t have…..yet
It’s been about a month since I started working at Safari Books Online, and I’ve told a few of my close friends that I doubt I will ever work at a startup again…unless it’s my own (which I have no...
View ArticleWhy User Testing Services are Useless
Building software that people enjoy using isn’t an easy task, and it takes a ton of effort. It’s critical that you get consistent, honest feedback to help you create a better experience for the end...
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A/B testing: a comprehensive guide to getting started
Over the past few years there’s been quite a bit of hype regarding A/B testing. From Obama’s election campaign, to Veggie Tales increasing revenue by 38%, I believe the hype is well-warranted and...
View ArticleThe impending downfall of Maine newspapers
(Above photo: one of the funniest news blunders of all time) I grew up with my face buried in a newspaper. I would visit my grandparent’s house and read the paper with my grandfather (yes, the comics...
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Why I moved away from a booming tech ecosystem (Boston) to Portland, ME
In early September, after a few years living/working in Boston, my wife and I made the decision to move to Portland, Maine. For us, we both grew up in Maine, so it was a chance to get back to the...
View ArticleMy Outlook on Investing
I’ve had this conversation a few times in the past month, so I figured I’d write a quick post on my thoughts on investing. I’m using the term investing loosely, but I’m specifically referring to...
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Career/Role Fit – a key aspect of being a great leader
This post won’t be very long as I feel strange even commenting on what great leadership looks like, but from my past experience, some of the best bosses I’ve had understand the idea of career/role fit....
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